 In 2012, advertising firms will monitor your brain activity to design more effective ads; commuters on public transport will watch 5 billion hours of television; $100 smartphones will become ubiquitous; and a lot of people who own a computing tablet will buy a second one, according to the international consulting firm Deloitte.
The firm released its technology, media and telecommunications predictions for 2012 last week, and the outlook looks good for Costa Rica. Deloitte anticipates that demand will remain high for consumer technology, and Costa Rica – a producer of technology components – will cash in. “2011 was a year of hardware [3-D TV, tablets, smartphones]; 2012 will be more about content,” said Gilles Maury, senior technology, media and telecommunications manager at Deloitte, when asked what the firm’s predictions mean for Costa Rica. “Still, there are many variations of maturity in the markets of different countries.”...Read More » |